Digital Promotions – Influencer Marketing
Business Building Advertising/Communication Business Building Advertising/Communication needs to- a. Address BARRIERS TO TRIAL among ‘Non Users’ of your Brand(AWARE NON TRIALISTS)b. Engage, Recruit Non Users and Build Penetration. Generic Barriers to Trial among Non-users of your Brand are anchored in:1 -Inertia/Habit BARRIER. 2- High Satisfaction levels with her existing brand(Among Loyalists)- Satisfaction BARRIER. Actionable- Can be addressed […]
Read MoreMerchandising/Visibility
THE POWER OF MERCHANDISING – LAST MILE VISIBILITY IN OUTLETS WORKS. The simple, humble, old school JO DIKHTAA HAI WHO BIKTAA HAI thought, most likely the first and most repeated DESI Marketing proverb we all hear, is relevant even in today’s hyper active, over stimulated, Always On world. While PREMIUMISATION works so does catering to […]
Read MoreBrand Strategy
THE 4Cs OF BRAND STRATEGY. I apply this framework extensively to the Brands I consult with. Let me share a crisp rendition of this framework. Brand Strategy- Shaped by 4 Vectors: 1. CONSUMER. Map your SOURCE OF BUSINESS. Where are your TRIALISTS coming from? What is driving this SHIFT? IMRB GAIN LOSS & DIPSTICK researches, […]
Read MoreDigital Promotions – You Tube 6s Bumper ad
PLAY OFF THE MEDIUM So on Youtube(YT) where more than 95% will SKIP your ad, craft and shoot a crisp SNACKIBLE 6 sec ad exhorting indifferent viewers to stay on and watch the long format 20s ad. Post 6 sec, the Skip ad button will take over and you don’t want her to skip. She […]
Read MoreBrand Storytelling
BEYOND FUNCTIONAL AND EMOTIONAL BENEFITS, TO BRAND STORYTELLING In an era of sameness, when every other brand’s Narrative is pushing the same benefits, there is a strong case to explore Storytelling to be Distinctive. We see this with global brands like – Johnny Walker- Keep Walking. And domestic brands like – Surf Excel, Daag achce […]
Read MoreThe Role of Data in Modern Marketing Campaign
The Role of Data in Modern Marketing Campaign Expert Tips for Marketing Success Understand Your Audience Successful marketing starts with a deep understanding of your target audience. Research their behaviors, preferences, and pain points to create tailored messages that resonate. Utilize data analytics to gain insights into audience trends and preferences, enabling you to craft […]
Read More5 Proven Strategies to Boost Brand Awareness
5 Proven Strategies to Boost Brand Awareness Expert Tips for Marketing Success Understand Your Audience Successful marketing starts with a deep understanding of your target audience. Research their behaviors, preferences, and pain points to create tailored messages that resonate. Utilize data analytics to gain insights into audience trends and preferences, enabling you to craft content. […]
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