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Brand Properties

  • August 5, 2025

Brand Properties are valuable:

  1. Visual
  2. Verbal
  3. Sonic assets

that must be carefully managed:

  • Over time and
  • Across the Mix, to maximise their contribution to Brand recognition and Brand Promise Amplification.

When consistently executed across 2-3 years, they create:

  • Memory structure and
  • Drive Brand Promise amplification.

Types of- Brand Properties.

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