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Product truth

  • June 24, 2025

Advertising that fuses your product truth with a human truth engages and persuades as well.

An example. Fortune Biryani rice employs Relationship advice to bring alive it’s features of non sticky aromatic long grain basmati rice that doesn’t break while cooking.

To add to engagement, a progressive setting with Akshay sir cooking for his wife.

Also helps tick both the AI and Persuasion boxes in the demanding IMRB LINK Research. 

Creative leap credit to O@M Bangalore and credit to the Leadership team at Adani Wilmar for approving the script.

To watch the ad:

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